Want to know more? We are experts in play and imagination, with over 50 years of experience creating toys, games, science, arts and crafts sets that spark joy and creativity.

We're a proudly British-based company dedicated to creating fun and innovative products. We design many of our products at our HQ in Cambridgeshire. Our products are loved worldwide and are available in the USA, Europe, Australia and Asia!

We believe in bringing families together and creating magical moments through play. Whether you’re a fan of tabletop classics or hilarious party games, you want to create cool jewellery or witness jaw-dropping science experiments, we’ve got something for everyone!

Our commitment to you goes beyond just great products. We pride ourselves on exceptional customer service, ensuring that your experience is positive. We offer spare parts for many of our products so you can keep the fun going. We know what it’s like when you have a missing dice or you have vacuumed up a playing piece (it happens!).

From classics like Rummikub and Scrabble to creative brands like BLOPENS and Aqua Gelz, there’s always something new to explore.

We’re also thrilled to partner with some of the biggest licenses, bringing your favourite characters to life in games, puzzles and preschool toys.

Let’s create unforgettable memories together!

Our Commitment to Sustainability

We understand that making sustainable choices can be challenging, but at John Adams, we're taking meaningful steps towards long-term sustainability. Here’s how we’re making a difference:

Positive Changes We’re Implementing:

  • Reducing Excess Packaging: We're committed to removing unnecessary packaging wherever possible.
  • Reducing What We Can’t Remove: We’re focused on minimising the impact of the remaining packaging.
  • Simplifying Recycling: Life gets busy, so we’re making it easier for you! We’re working on making all our packaging materials curbside recyclable.

Keeping the Fun Alive

We know how much joy our toys and games bring to your family, and we’re here to help you keep that fun going. Kids misplace parts; you might vacuum up dice or accidentally tear cards - it's all part of the play! That’s why we offer spare parts to replace what’s lost. Depending on availability, we provide some parts free of charge and others for purchase, ensuring you can continue enjoying the games and activities you love.

Need a spare part?

Don’t stop the fun! If you need a spare part, please check out our website or email customerservices@johnadams.co.uk, and we’ll do our best to help.